NameProviderPurposeExpiry
_gcl_auProviderGoogle AdsPurposeStores ad-click information to measure conversions from Google Ads.Expiry90 days
IDEProviderGoogle (DoubleClick)PurposeUsed to measure and improve the relevance of ads.Expiry1 year
test_cookieProviderGoogle (DoubleClick)PurposeChecks whether your browser supports cookies.Expiry15 minutes
_fbp, frProviderMeta (Facebook Pixel)PurposeIdentify the browser to deliver and measure Facebook and Instagram ads.Expiry3 months
_ttp, ttwidProviderTikTokPurposeMeasure and improve the performance of TikTok advertising campaigns.Expiry13 months
hubspotutkProviderHubSpotPurposeTracks a visitor's identity for form submissions and contact analytics.Expiry6 months
__hstc, __hssc, __hssrcProviderHubSpotPurposeAnalytics cookies tracking visits, traffic sources and sessions.ExpirySession – 6 months
VISITOR_INFO1_LIVEProviderYouTube (Google)PurposeSet when you play an embedded video; estimates your bandwidth and measures video views.Expiry6 months
YSCProviderYouTube (Google)PurposeSet when you play an embedded video; keeps statistics of the videos you have seen.ExpirySession
VISITOR_PRIVACY_METADATAProviderYouTube (Google)PurposeStores your cookie consent state on the YouTube domain.Expiry6 months
__Secure-ROLLOUT_TOKEN, __Secure-YNIDProviderYouTube (Google)PurposeUsed by YouTube to deliver embedded video features and store viewing preferences.Expiry6 months